CONSENT TO PERSONAL DATA PROCESSING

You hereby grant your consent to Patricia Bereni - Passion for Creating, with its registered office at Ortstraße 1-2, 94253 Habischried, Company ID No.: 170/276/50864 (hereinafter only the “Controller”) in the sense of the Regulation of the European Parliament and of the Council (EU) 2016/679 dated 27 April 2016 on the protection of private individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter only the “Regulation”) to process the following personal data:

• name and surname;
• email;
• telephone number;
• address;
• other personal data necessary to fulfil the determined purpose.

The personal data will be processed only in the scope and for the purpose necessary:

• to receive and address requests based on the contact forms,
• to receive and address demands and orders of the services and products of the Company, and
• in the case of other requests of visitors to www.patriciabereni.com website.

These details shall be processed by the Controller for a maximum of 3 years.
Consent to the personal data processing may be withdrawn at any time in writing, e.g. by sending an email to address or by sending a letter to the contact details of XXXX.
The personal data processing is performed by the Controller; a third party is only provided with data necessary to perform their purpose (e.g. the carrier must be given the name, address and telephone to deliver the order from the e-shop).
The personal data are provided voluntarily, they are accurate and true.
The personal data may be accessed by the authorised employees only.
Please note that according to the Personal Data Protection Act, you have the right to:

• withdraw your consent at any time;
• request from us the information with which we process your personal data; 
• request from us an explanation concerning the personal data processing;
• request from us access to these data and to have them updated or rectified;
• request from us the erasure of the personal data;
• in case of any doubt concerning the observance of the obligations related to personal data processing, please contact us or the Office for Personal Data Protection.

Data protection
1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Patricia Bereniké Stankova, PatriciaBereni.com, Ortstr. 1-4, 94253 Habischried, Germany, Tel .: +49 (0) 9920/1375, E -Mail: . The person responsible for the processing of personal data is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string "https: //" and the lock symbol in your browser line.

2) Data collection when visiting our website
When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source / reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: ​​in anonymous form)
Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of illegal use.

3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable you to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to the individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent or according to Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be restricted if cookies are not accepted.

4) Contact us
When contacting us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, then an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter concerned has been finally clarified and provided that there are no statutory retention requirements.

5) Data processing when opening a customer account and for contract processing
According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. It is possible to delete your customer account at any time and can send a message to the above. Address of the person responsible. We save and use the data you provide for contract processing. After completion of the contract or deletion of your customer account, your data will be blocked with due regard to tax and commercial law retention periods and deleted after this period, unless you have expressly consented to further use of your data or reserve a legally permitted further data use on our part has been.

6) Comment function
As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you selected are saved and published on this website. Your IP address is also logged and saved. This IP address is saved for security reasons and in the event that the data subject violates the rights of third parties by posting a comment or posts illegal content. We need your email address to contact you if a third party objects to your published content as unlawful. The legal basis for the storage of your data is Art. 6 Para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are criticized as unlawful by third parties.

7) Use of your data for direct advertising
7.1 Sign up for our email newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click the corresponding link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When registering for the newsletter, we save your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will only be used for advertising purposes in the form of the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person named above. After unsubscribing, your email address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers from our range of goods or services similar to those already purchased from our range. We do not have to obtain any separate consent from you for this in accordance with Section 7 (3) UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you an email. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible at the beginning. For this, you only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7.3 Sending newsletters via CleverReach

Our e-mail newsletter is sent via the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede ("CleverReach"), to whom we pass on the data you provided when subscribing to the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in the use of an advertising-effective, secure and user-friendly newsletter system. The data you enter for newsletter subscription (e.g. email address) is stored on CleverReach's servers in Germany and Ireland.

CleverReach uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the newsletters sent by e-mail contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on such links. In addition, technical information is recorded (e.g. time of access, IP address, browser type and operating system). The data is only collected in a pseudonymized form and will not be linked to your other personal data, a direct personal reference is excluded. This data is used only for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded an order processing contract with CleverReach, which obliges CleverReach to protect our customers' data and not to pass them on to third parties.

You can read more about CleverReach's data analysis here:
https://www.cleverreach.com/de/funktionen/reporting-und-tracking/
You can view CleverReach's privacy policy here:
https://www.cleverreach.com/de/datenschutz/.

7.4 Goods availability notification by email

If we offer the option in our online shop for selected, temporarily unavailable items to inform you by email about the time of availability, you can register for our email notification service for the availability of goods. If you register for our e-mail notification service for the availability of goods, we will send you a one-time e-mail message about the availability of the item you have selected. All that is required for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receiving such a message. We will then send you a confirmation email asking you to click the appropriate link to confirm that you want to receive such notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When registering for our e-mail notification service for the availability of goods, we save your IP address entered by the Internet service provider (ISP) as well as the date and time of registration to prevent any possible misuse of your e-mail address at a later date to be able to understand. The data we collect when you register for our e-mail notification service regarding the availability of goods will only be used for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service for goods availability at any time by sending a message to the person named above. After unsubscribing, your email address will be deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing
8.1 In order to process your order, we work with the following service provider (s) who support us in whole or in part in the execution of contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of the data is Art. 6 Para. 1 lit. b GDPR.

8.2 Use of payment service providers (payment services)

- Heidelpay
When paying by credit card via Heidelpay! Payment is processed by the payment service provider Heidelberger Payment GmbH, Vangerowstrasse 18, 69115 Heidelberg (hereinafter referred to as "Heidelpay"), to whom we provide the data you have provided in the course of the ordering process exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b Pass on GDPR. The data will only be passed on to the extent that it is actually required for payment processing. Heidelpay transmits your data for the execution of the payment - if necessary - in accordance with Art. 6 Para. 1 lit. b GDPR in turn to HUELLEMANN & STRAUSS ONLINESERVICES S.A., 1, Place du Marché, 6755 Grevenmacher, Luxembourg.
If you choose the payment method "purchase on account via Heidelpay" or "direct debit via Heidelplay", you will be asked in the ordering process to enter your personal data (first and last name, street, house number, postcode, city, date of birth, email address and telephone number). In order to protect our legitimate interest in determining the solvency of our customers, we collect this data in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check to Heidelberger Payment GmbH, Vangerowstr. 18, 69115 Heidelberg (hereinafter referred to as "Heidelpay"). Based on the personal data you have provided and other data (such as the shopping cart, invoice amount, order history, payment history), Heidelpay checks whether the payment option you have selected can be granted with regard to payment and / or bad debt risks. According to Art. 6 Para. 1 lit. f GDPR, identity or credit information from the following credit agencies can also be included:

 - SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden
- CRIF Bürgel GmbH, Friesenweg 4, Haus 12, 22763 Hamburg
- Arvato Infoscore GmbH, Rheinstraße 99, 76532 Baden-Baden
- Deltavista GmbH, Kaiserstraße 217, 76133 Karlsruhe
- UNIVERSUM Business GmbH, Hugo-Junkers-Straße 3, 60386 Frankfurt am Main
- Bisnode International Group, Robert-Bosch-Straße 11, 64293 Darmstadt
- Regis24 GmbH, Wallstraße 58, 10179 Berlin
- Creditreform AG, Hellersbergstraße 12, 41460 Neuss

The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used, among other things, but not exclusively, to calculate the score values.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Heidelpay. However, Heidelpay may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Pay direct
If you choose the payment method paydirekt, the payment will be made via the payment service provider paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main. Your payment details (e.g. payment amount, details of the payee) and your confirmation that the payment details are correct are processed by paydirekt GmbH to carry out the paydirekt payment in accordance with Art. 6 Para. 1 lit. b GDPR collected, processed and transmitted to your bank. This processing takes place only insofar as it is actually necessary for the execution of the payment. The paydirekt GmbH then authenticates the payment using the authentication procedure stored for you at your bank. Further information on the transfer and processing of your data can be found in the paydirekt data protection declaration, which you can see under the following link: https://www.paydirekt.de/agb/index.html.

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we pass your payment details on to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment details may be processed in accordance with Art. 6 Para. 1 lit. f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used, among other things, but not exclusively, to calculate the score values. For more information on data protection law, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing. 

8.3 Carrying out credit checks

- Tesch mediafinanz GmbH
If we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit check based on mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data required for a credit check in accordance with Art. 6 Para. 1 lit. f GDPR to the following service providers:
Tesch mediafinanz GmbH
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49084 Osnabruck
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used, among other things, but not exclusively, to calculate the score values. We use the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the establishment, implementation or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for the contractual payment processing.

9) Use of social media: social plugins
AddThis bookmarking plugins with Shariff solution

Our website uses so-called social plugins ("plugins") from the bookmarking service AddThis, which is part of the Oracle Corporation by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis") is operated.

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins, but are only integrated into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is yet established with the AddThis servers. If you click the button, a new browser window opens and opens the AddThis page, where you can interact with the plugins there (if necessary after entering your login data).
The Oracle Corporation as the umbrella organization of AddThis based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

 

You can revoke your consent at any time by deactivating the activated plugin by clicking again. However, the revocation does not affect the data that has already been transferred to AddThis.

The purpose and scope of the data collection and the further processing and use of the data by AddThis as well as your rights in this regard and setting options for protecting your privacy can be found in AddThis's data protection information: https://www.addthis.com/privacy/privacy-policy

10) Use of social media: videos
Use of YouTube videos

This website uses the YouTube embedding function to display and play back videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only starts storing user information when the video (s) is played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want your YouTube profile to be assigned, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and / or designing its website in line with requirements. You have a right to object to the creation of these user profiles, and you must contact YouTube to exercise them. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

 In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

11) Online marketing
11.1 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

 The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising specifications by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be used or may only be used to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

11.2 Use of affiliate programs

- AWIN Performance Advertising Network
We participate in the Performance Advertising Network of AWIN AG, Eichhornstrasse 3, 10785 Berlin (hereinafter "AWIN"). As part of its tracking services, AWIN stores cookies to document transactions (e.g. of "sales leads") on end devices of users who visit or use websites or other online offers of its customers (e.g. register for a newsletter subscription or place an online order). These cookies only serve the purpose of correctly assigning the success of an advertising medium and billing it within its network.
A cookie simply places information about when a particular device was clicked on by a device. In the AWIN Tracking Cookies an individual, but not assignable to the individual user string of numbers is stored, with which the partner program of an advertiser, the publisher, the time of the user's action (click or view) are documented. Here, AWIN also collects information about the end device from which a transaction is carried out, e.g. the operating system and the calling browser. If the information also contains personal data, the processing described is based on our legitimate financial interest in the processing of commission payments with AWIN in accordance with Art. 6 Para. 1 lit. f GDPR.
If you do not want cookies to be stored in your browser, you can do this by setting your browser accordingly. You can deactivate the storage of cookies in your respective browser under Tools / Internet Options, restrict it to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you will have to reckon with a limited display of online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored in it will be removed from your device.
Further information on the use of data by AWIN can be found in the company's data protection declaration: https://www.awin.com/de/rechtliches
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

12) web analytics servicesGoogle (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there, which can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics only with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening and excludes a direct personal reference. The extension will shorten your IP address from Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de

 As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

13) Retargeting / remarketing / referral advertising
Google Ads remarketing
Our website uses the functions of Google Ads Remarketing, we hereby advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

 Any further data processing will only take place if you have agreed with Google that your Internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize the advertisements that you place on the web consider. If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently deactivate the setting of cookies for advertising requirements by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find out about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list